e/b
strategies
Full Service
Digital Advertising
Quality, Transparency, Impact.
Services
Media Planning
& Execution
Maximize media investment with expert planning & execution, aligning with business objectives & reaching target audience.
Reporting
Dashboards
Real-time insights into digital advertising performance. Clear, easy-to-read metrics for data-driven decisions.
Agency
Onboarding
Bring digital advertising in-house. Empower your team with knowledge & tools for effective digital campaign planning, execution, & optimization.
Website
Analytics
Build better website tracking practices. Monitor website performance and identify areas for improvement.
Process
Optimization
Improve digital advertising efficiency with process audits & recommendations. Streamline processes, minimize mistakes and improve ROI.
Training &
Mentorship
Master digital advertising with mentorship and training programs. Unlock the full potential of your organizations advertising capacity.
Partners & work
My work spans a diverse range of clients, including political candidates and committees at all levels of government, public affairs and creative agencies, news organizations, non-profits, advocacy groups, lobbying groups, environmental organizations, B2B companies, tech startups and more.
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About Me.
My name is Emmy Barcelo and I am based out of Denver, Colorado. I am a seasoned digital paid media professional who values quality, transparency, innovation and impact above all else. I have a track record of delivering measurable results and developing and implementing effective paid media strategies that generate real outcomes.
Over my career I have managed over $20 million of digital advertising campaigns across 100+ political races, issues and clients. As the Head of Paid Marketing at Courier Newsroom, I led the development and execution of a full-funnel paid marketing strategy that resulted in a groundbreaking 400% YoY increase in audience growth across 8 distinct news properties. At Lockwood Strategy, I helped build a full service digital advertising department by implementing the processes, norms, tools, and templates that enabled our small team to run over $50MM of high impact, complex multi-channel ad programs across hundreds of races and issue areas.
Beyond digital advertising, I am a strategic thinker who can identify complex issues and develop effective solutions to them. I am also a team player who can build and lead successful teams, while working closely with stakeholders at all levels of the organization to achieve ambitious goals.
I started EB Strategies in 2022 to help clients across a range of business issues. To date, I have brought digital advertising in-house as a new service at a number of agencies and have executed 15+ successful campaigns across a vast range of clients.
